His reason for writing it? In his own words: "I wrote Shakespeare on Toast because I became aware of too many people who think Shakespeare is dull, or boring, or inaccessible, and who don’t want to read books that ‘bluff’ your way into the plays. Toast doesn’t do that. It makes Shakespeare's writing accessible, without dumbing it all down."
You can find out more about the book and Ben himself at the book's website. You can also hear (and see) Ben talk about Shakespeare on Toast at Meet the Author. And currently over at The Book Depository you can find out what he rates as his top ten books.
So why not take a look and find out more for yourself?